80 Ways To Use Twitter As A SMB Owner
via Small Business Trends by Lisa Barone
It’s pretty common. A small business owner comes to us looking for help promoting his or her business. We suggest using Twitter as a way to find new leads, build relationships and as an overall way to cost effectively market their business. The small business owner then turns around, tilts their head and responds, “Twitter? What can Twitter do for me?”
Well, I’ll tell you. Below are 80 ways a small business owner can use Twitter to build and market their business.
Just like last time, hit print.
Build Credibility
- Answer common customer questions
- Share insight and opinion
- Pass on interesting links/posts
- Tweet links showing your company featured on other Web sites or mainstream media
- Tweet often to keep your brand in customer’s top of mind
- Share high quality content that is relevant to your customers needs
- Share information about your organization that customers, colleagues and others may be interested to know
- Promote competitors when they deserve it
- Tweet links to Slideshare presentations or videos of speaking engagements.
- Promote upcoming speaking engagements
- Mention awards you’ve won or accreditations you’ve earned
- Be the one to break the news in your industry
- Livetweet events
Market Your Business
- Talk about company culture and values
- Let people know the events your company will be attending this year
- Offer discounts, coupons or special offers to customers who find you via social media
- Offer discounts on conferences for folks who come to hear you speak
- Show your human face
- Talk about what you’re doing
- Talk about who you are
- Talk about why you do what you do
- To get blog subscribers
- Direct traffic to your site
- Find referrals
- Offer referrals
- Connect vendors to one another
- Hold contests
- Highlight employees
- Publish your Twitter handle on all direct mailings, email newsletters, on your Web site and all other marketing channels. Put it everywhere
- Promote your latest blog posts and newsletters
- Share reviews people have left about your site that made you laugh. Or smile
- Tweet when you do something cool
- Admit and apologize for flubs to help neutralize the impact
- Be excited about your week
- Ask for votes on social media sites (use sparingly)
Grow Ears
- Track conversations about your brand for online reputation management
- Track your most important keywords and subscribe to an RSS feed
- Listen in on conversations about your general industry
- Do free market research to see what people want/don’t want
- Conduct Twitter polls to quiz consumer opinion
- Learn about what’s working/not working for your competitors
- See how your competitors are interacting with customers
- Find out who your competitors are talking to and do some competitive intelligence
- Track conversation patterns for your industry to determine when people are most active online
- Identify Twitter trends or hot topics related to your industry
- Find ways to connect what you do with what’s already trending on Twitter
- Ask people for their opinions. Listen to them
- Notify customers of any holdups, mishaps or things that may affect business
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